Rupert Mudorch Speech

In his speech to Editors, Murdoch points out the advantages that the Internet has brought to the present day journalism at the same time he points out some of the shortcomings of the Internet in relation to practical journalism.

On the positive side he cites examples of the fast speed at which news is transmitted and received without any limitations to the media houses controlling the whole flow of the news transmitted.Unfortunately though, inspite of the dramatic revolutions in the news business,facts in some of the stories are being altered by young media practitioners who know nothing about the tradional media ethics as dictated by the profession.

The report further states of the decline in the interest of people wishing to read the newspapers as they get what they need through the internet.Advertising has also taken a new turn whereby the new technology has made it possible for adverts to earn much more more money by far as compared to those in the newspapers.

Murdoch advises that in order to balance, editors have to think of their clients and not regard them as people who don't matter and impose whatever they wish on them.

Business wise, the Internet has made business more attractive by far which in turn has affected journalism to such an extent that what matters is what can be gained and not how it is gained.In turn, readers have lost confidence in their editors as compared to the time when newspapers relied on the media houses producing news for their consumers.

To improve the present situation, editors have to change the way they write and edit their stories,imprrove their newspapers so that they accommodate their readers' interests and expectations.